I’ve been invisible for most of my life. When I say invisible, I don’t necessarily mean…well, I’m not sure what I mean, if not this: People bump into me.
In the store, I’ve gotten stepped on, pushed aside. I mean, physically, literally, like people don’t perceive me for some reason. And then that also goes to other areas of life.
I’ve done well, despite my challenges being perceived. I’ve gotten promotions because I’m a diligent hard worker. Generally I was the most responsible one in the room when I was younger, a little rule-follower, so that helped. My neurodiversity was not identified when I was a kid, so I grew up struggling quietly, always the shy one. I was the one who was afraid to talk to strangers. I was told I was being ridiculous, that no one was going to bite me. If you sense a little bitterness in my tone, you are not wrong, though no one was diagnosing girls with any flavor of neurodiversity back then.
Most of the time, I don’t mind the invisibility. I’m happy to play by myself in the corner, you know? A nod now and then is nice, and I’ve seen the payoff when I put a little extra effort in to be noisy and draw attention. But now I’m sitting here, middle aged and seeing the rest of my generation is feeling a bit invisible as well. We’re Gen-X, the smallest generation out there. And we’re older and crankier now. So yes, our reputation precedes us and we would prefer to just be left alone. But that also means we are being left alone and that doesn’t always feel so great.
At this age, especially as a woman, people kind of don’t give a shit about what we’re about. Unfortunately, this is going directly against the grain of what I’m trying to do with my life and my career. I will tell you that I do not feel my age in the least and, for whatever strange quirk of genetics, I don’t look it either. Not that I look 20. But I definitely don’t look my 50 years. I regularly still pass for my late 30s.
What am I trying to do with my life right now?For one thing, I’ve launched a career coaching business. Which means making connections and getting clients. In order to have that happen, I have to make myself visible but after a lifetime of invisibility I have no idea how. Remember, I mentioned I’m Gen-X, right? So the slick Instagram reels…that’s not me. The well polished turd of a LinkedIn post…nope, that’s not me either. Some would call my approach grounded. Others would call it forthright. I don’t have a ring light. Let’s put it that way. And I have no plans on getting one.
So I don’t know how I’m supposed to get attention unless I present some sort of inauthentic-for-me bullshit. When I look around for ideas and advice, what I see kind of starts blending together into background noise. Just one big monolith of slick Canva-generated images. No real knock against Canva. It’s a great tool and I use it often, but not in the way it’s meant to be used, I think.
I have another outlet that I’m trying to get off the ground: my writing. Look, I’m not looking to be famous. I’m perfectly happy working a full-time job and fitting the writing in on the side. It keeps the pressure of surviving off the things I love doing. But like most authors, I would like my work to be read. I’d particularly love my fiction to be read. I’d love to connect with people who enjoy the kind of writing that I do. And if it means I have some pocket money to buy a fancy tea or a CD for myself, that’d be great. But I don’t know how to sell that either.
In trying to figure this out, I’m reading Austin Kleon’s “Show Your Work” right now. And what he’s got to say makes sense. The core of it is to literally show your work. Talk about it. Share snippets, but not too much. Problem is, that sounds exhausting. And even something like, oh, that pipe dream where I hire a personal assistant…I still have to tell them what to do, right? What I want done. How to support me best. Yeah, that’s pretty exhausting, too.
So the way I see it, I have a couple options. One is I say fuck it. I’m just gonna work a full-time job and hope that the tech industry survives and I find my way through until we find an equilibrium. This is not my favorite option and it also doesn’t feel very wise right now.
Another option is going over to the dark side and sending some polished turds out into the world, play the game and try to become a pseudo-influencer type. If you’ve gotten this far you know about how much energy and enthusiasm I have for this approach.
And there’s a third option where I somehow find a way to make myself visible and share my work and sell some books and stories and coaching services. And I find a way to do that all without compromising who I am and how I do things.
So great, option 3 sounds the best for me. It looks like dropping a newsletter like this when it’s written and not giving any fucks about whether it’s timed to capitalize on your attention. It means having a random thought about leadership and posting it, even if it’s before anyone else in my audience is awake yet and 2 people see it.
With that settled, I’m left with just one more question: does anybody fucking care?
I don’t know. I like to think I’ve got something to say and something to give. But that’s not my call. It’s up to everyone else, to all of you, to decide if what I do has value beyond my own life. I like to think it does.
Thank you for reading. I’d love to know if you’re having some of these challenges to and what you’re doing to tackle them.
Take heart.
My latest
General news
- Put Issue 066 of Luna Station Quarterly out earlier this month
- Launched my career coaching business!!!
Recent reads
- I’m in the midst of reading a trilogy: “The Last Binding” by Freya Marske which I describe as Downton Abbey but make it magic and queer.
Recent watches
- Just wrapped up Spider-Noir which was great. The cinematography was so pitch perfect.
A few quotes of interest
“You’re allowed to think about the worst possible scenario, but you gotta go out there and do something about it.” ~ Jalen Brunson
“It may be that when we no longer know what to do, we have come to our real work. And when we no longer know which way to go, we have begun our real journey.” ~ Wendell Berry

